Apple has once again cut the price of its mobile advertising platform iAd, according to a report. What is iAds? How does it work, you ask? Apple’s CEO pointed to what he believes is a flaw of both standard online advertising and TV advertising — the combination of interaction and emotion. The key is that ads will keep users within an app, rather than redirecting users to a browser window.
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Display advertising appears on the Internet, as a form of Internet marketing. It appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Adobe Systems Flash or .gif are the preferred presentation formats for such interactive advertisements. Yahoo currently has the largest share of the U.S. market in online display advertising. As of February 28th, 2011 display advertising is a $17 billion business globally.
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If you want to immerse yourself on Facebook, the first and most important step is to set up a Facebook page. Facebook pages represent local businesses, products, brands, companies, artists, bands, public figures, and more (take note that this is different from a Facebook profile, which represents an individual). With pages, you can have fans (while with profiles, you can have friends). Pages are easy to set-up, are customizable, and best of all — free! Pages can have videos, photo albums, Flash pieces, games, discussion boards, and many other things that would help facilitate activity, conversation, and user interaction. In short, pages can help you socialize with the Facebook user, garner brand affinity, and build relationships.
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You’ve probably heard the buzz recently about how Facebook has overtaken Google and now gets more total page views. However, from a business owner perspective, the question still lingers as to which is the best place to spend your advertising dollars to acquire new clients? Read more
A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan. The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website. In order to generate this number, Facebook traffic was analyzed and compared against Facebook Page data from Techlightenment.
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There is a lot more to Google than it being a simple search engine – it can be used for pretty much everything from advertising through to the actual running of your company through the use of its many apps.
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There have been a few brilliant campaigns lately that revolve around giving away something for free;
The first one that struck me was the TOMS shoes campaign on Facebook. TOMS have committed to giving away one pair of shoes for each pair sold – but not to their customers…they give a pair to someone in need in the third world. They report their progress through their Facebook page that has almost 1000 000 fans. The amount of fans has nothing to do with the amount of free stock given away but it does give them a massive base to advertise to. They feature a new shoe every day and are effectively building a great following.
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Three years since they launched mobile search, Google is seeing more searches from mobile than they did three years into their desktop search offering. The focus on mobile and the identification of this as an area that Google will clearly be trying to promote and innovate around in the coming months.
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Twitter is starting to gear up it’s advertising revenue by putting paid-for tweets into the middle of your Twitter stream. This will make itself shown in about the next 8 weeks or so. Twitter has made it plain that these promoted Tweets are no experiment – they won’t only appear in Twitter search or HootSuite like they have been over the past year. And they won’t be stuck over on the sides of Twitter.com the way that other promoted trends are. No – they will be here soon…they will be here to stay and – Twitter is pretty much going to make sure that we see them…they will stick them to the top of the page so no matter how far you scroll down the message will still be there.
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As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement and as a result one of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your brand/product/website in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be rewarded with top rankings. Read more
We normally don’t simply write down lists of trivia as a rule…but every now and then, when we come across statistics that we find interesting, we make a note. Here’s a list of interesting facts that we’ve collected about the web;
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I was at a Chelsea/Arsenal match a short while ago and I noticed something a bit weird…all of the ads and banners around the ground were pushing their product and their website…nothing unusual about that – but, almost all of them were not pushing their standard company websites they were pushing their Facebook pages (facebook.com/adidasfootball). Does this mean that Facebook has taken over from the traditional company website?
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Last Thursday LinkedIn Corp’s shares more than doubled in their first day of trading, setting the stage for debuts from other Internet companies such as Facebook Inc. and Groupon Inc.
The outsize demand for the stock of an Internet company that is growing rapidly but had a profit of $15.4 million last year is the latest sign of the surge—some say bubble—in Web valuations even as the broader U.S. economy struggles to rebound from the recession. Shares of LinkedIn, which operates a professional-networking site, opened at $83 on the New York Stock Exchange, up 84% from its initial public offering price of $45. By the market’s 4 p.m. close, the stock had soared 109% to $94.25. At the end of the day, LinkedIn was worth $8.9 billion. Now – whatever way that we care to look at this – that is a lot of money to pay for a company that has only made $15 million so far. It is placing a PE value of 600…in other words – if LinkedIn does not improve its earning at an almost exponential rate then it will take investors 600 years to get their investment back. Read more
So Microsoft has acquired Skype for $8.5 billion. That’s a lot of cash in anyone’s books. (Apparently the next highest bidder was only $4 billion). Skype has never made a profit: in 2010 it recorded a loss of $7m on revenues of $860m – $1.30 per registered user a year, or $5 per “connected” user a year. While revenues have been growing it has been able to negotiate better call termination rates around the world with telephone companies.
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I don’t know how many of you have been following the whole Google social search story but it has been worthy of almost soap-opera treatment. Facebook hired a PR company to push negative stories about Social Search in the press. Facebook claims that Google’s practices raise “serious privacy concerns,” and it’s unhappy with the fact that Google can use Facebook data for its service without Facebook’s permission. It’s noticeable that in Google’s latest blog post about Social Search, Twitter is mentioned three times while Facebook is nowhere to be seen as Google thumbs it’s nose at the social network giant. And now Social Search should be available in 19 languages with more languages on the way. Read more
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