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Consumer Packaged Goods Are The Fastest Growing Ecommerce Sector

Posted on the 12th February 2016

According to a recent survey conducted by 1010data, retail ecommerce sales grew by almost one third during 2015, while in-store sales for most categories have remained relatively flat. Interestingly enough, one of the sectors that has seen significant growth is that of consumer packaged goods, or CPG.

CPG sales grew by 42 per cent year on year, with much of that growth being fuelled by an innovative new idea from Amazon; Subscribe and Save. This feature allows users to make regular orders for goods, saving them time and money and getting the products they need delivered automatically. Apparently, 20 per cent of all growth in the CPG area came from Subscribe and Save.

Amazon’s Subscribe and Save revenue grew by 214 per cent for the 50 CPG categories that were included in the survey. The most popular categories were nappies, coffee and pet food.

A Mature Market

We are now reaching the point where the ecommerce market is maturing. If last year was the year of mobilegeddon, this year is the year in which retailers need to do more than just ‘have a functional site’. Essentials such as reward schemes for regular customers; mobile apps that offer added value for users; sites that integrate with the bricks and mortar store to provide a smooth, friction-free shopping experience; and multi-channel marketing efforts are all vital in 2016.

Rich media is probably going to be big this year too. We finally have sophisticated shopping cart software that is accessible to even smaller retailers, and cloud services for hosting that allow retailers to serve high quality video content in an affordable way – so why not take advantage?

Platforms such as Magento offer easy to use content management; product management and suggestions; customer tracking; and even multi-channel management these days since the stock control features can track both mail order and in-store if this is required. These combine to offer a sophisticated online store platform which gives shoppers the functionality they need, at exactly the time when they need it most.

Online shopping is no longer reserved for the more unusual or expensive of planned purchases. Today, it is something we use as a convenience as much as for a treat. The businesses that understand this, and that work to provide users with a smooth and simple experience, will be those that will come to dominate the market in 2016 and beyond.

Google Testing New Algorithms

Posted on the 10th February 2016

Earlier this week there was some chatter about Google testing new algorithms. While this early speculation of a new algorithm roll-out proved to be false, there does appear to be some testing going on in the wild.
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Magento Commerce – The $50 Billion Hidden Gem

Posted on the 8th February 2016

Magento Commerce is one of the largest players in ecommerce software, but unless you’re a solutions provider or a webmaster who operates a site powered by the platform, there’s a fair chance that you haven’t heard of it. Outside of the (admittedly large) niche that includes large retailers using the Enterprise Edition and smaller stores powered by the Community Edition, the name Magento is by no means familiar to everyone. Read more

Why the Magento XSS Bug is No Joke

Posted on the 6th February 2016

Last month, the Magento developers released a patch for a critical security flaw. This allowed an attacker to inject code into the admin panel of Magento by taking advantage of a cross-site scripting vulnerability in the email address field on the order form of the Magento ecommerce system. Read more

Magento Urges Store Owners to Update

Posted on the 28th January 2016

According to Magento, there are more than 200,000 websites that may be affected by the stored cross-site scripting bugs which were revealed by Sucuri earlier this week. There are XSS bugs affecting both the Community Edition and Enterprise Editions of Magento 1.x, as well as both varieties of Magento 2.0. Read more

New XSS Bug Discovered in Magento

Posted on the 26th January 2016

The Magento project has just published a new security patch which fixes a critical bug that allows malicious attackers to take over online stores. The bug is a cross-site scripting vulnerability which relates to the way in which email addresses are handled in the system.
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Magento Embracing Anticipatory Commerce

Posted on the 21st January 2016

Magento has just launched a new architecture, which it believes will help to provide consumers with the immediacy that they are looking for when dealing with online merchants. The increasing trend for bricks and mortar store owners to move towards the online space is something that is causing significant changes to the way in which merchants work. And Magento believes that anticipatory commerce is going to be the next major change.
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The New Global, Personal World of Ecommerce

Posted on the 31st December 2015

As we head into 2016, the world of eCommerce is changing a great deal. Today, the act of buying a product online is mundane, and that means there is so much more competition, and so many challenges for online retailers. How can one retailer set themselves apart from the competition, especially when there is competition in the form of behemoths such as Amazon and eBay?
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Is It Worth Upgrading to Magento 2.0?

Posted on the 21st December 2015

Magento 2.0 was officially released last month, and it makes a number of significant changes to this hugely popular ecommerce platform. While some webmasters will have rushed to install the new version immediately, there are others who are, understandably, questioning whether it is worth installing it right away.

Magento 2.0 has a great deal to offer, but there are some very valid reasons for waiting to upgrade, not least of which is the significant way in which the admin area’s user-interface has changed. If you aren’t familiar with how the new interface works (for example if you weren’t playing with the previews), then you might lose a lot of time and productivity as you familiarise yourself with it.
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Thousands of Magento Stores Still Infected with Keyloggers

Posted on the 23rd November 2015

More than 3,500 Magento-powered online stores are infected with a server-side keylogger that steals customer credit card details and passes them on to servers owned by a third party. The keylogger campaign has been going on for several months, and has yet to be fully eradicated.
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