Speaking at the Internet Retailer Conference and Expo earlier this summer, Magento Commerce announced that 31% of medium-to-large ecommerce companies use Magento for their online stores. That makes Magento more popular than any other vendor, including large ecommerce providers such as Hybris and Demandware. Magento now powers more than one quarter of all of the ecommerce sites listed in the Alexa top one million, too.
Magento Commerce’s Enterprise Edition has 45 customers that produce more than $100 million in sales annually. That’s significantly more than its closest rival, and the customer list includes some impressive names, including QVC, Birchbox and Coach.
Osher Karnowsky, General Manager at JomaShop, a company that relies upon Magento, explained that in 2015 it saw its online sales increase by 40% year-on-year, and attributes a great deal of that improvement to the Magento platform, which it feels has greatly improved the customer experience. Karnowsky said that the ability to innovate and to personalise customers’ experiences across digital channels has been a key factor in the firm’s success, and that this is a testament to just how flexible and scalable the platform really is.
According to Internet Retailer 2016, 1000 merchants that are powered by Magento have collectively seen their businesses grow three times faster than merchants that are powered by other platforms. Mark Lavelle, the CEO of Magento Commerce explained that it focuses upon agility and flexibility, and that’s what offers the growth potential. There are more than 250,000 businesses world-wide using either the community edition or the enterprise edition of the platform, and that level of flexibility (powering small start-up stores and major brands alike) is something that the developers really want to highlight.
There is scope for companies of all sizes to benefit from using Magento. Out of the box it is a simple introduction to the world of ecommerce, but with extensions and customisation it can become whatever you want it to. There are few other platforms that can scale to support vast traffic levels and transaction numbers, but that are also accessible to smaller organisations.
Magento has managed to achieve this, and to retain and build brand respect, in spite of having been the victim of several exploits and hacking attacks in the last year or so. Magento’s developers have always responded promptly and decisively to any exploits, releasing free security updates to protect users in a timely fashion.