Want to pick up a few new customers? Or launch a new product? Or start a new campaign?
Make sure you get three things right:
1. Your Traffic Analytics, Google Analytics is always a safe bet with some live analytics on top.
1. Your AdWords Campaigns, get the keywords right, group them into Ad-groups, make every group as specific as possible (the more words in a keyword search the better… and cheaper!)
2. Your Remarketing Tags, you’re paying for this traffic, don’t let them leave without being able to offer them something tomorrow.